While our primary mission at Solid Starts is to help you introduce real food to babies and prevent picky eating, our work encompasses much more than that.

Food is cultural. What is totally appropriate to introduce to a baby in one country can be shocking to another. We love that. You will see us regularly encourage you to start your feeding journey in a way that reflects your family's values, food culture, and identity.

Food is also political. We don't shy away from the areas of debate around access and equity, and regularly offer information about environmental and human rights impact to create meaningful dialogue around them. That said, we also realize that not everyone has access to food that is 100% in line with their values. If you do, that is wonderful. Know that it is a privilege. Our goal here will be to present the information and encourage you to balance those findings with reality. Guilt and shame have no place here.

Commitment to Justice, Equity, Diversity, and Inclusion

Of particular importance to us is that every family have access to our educational resources. That is why our First Foods® database is free, and why we offer complimentary guides to those who cannot afford them. We've yet to decline an application and more than 200,000 families have benefited from free guides. Not sure if you should apply? Please do. If you have to think about whether you can afford the resources, you qualify.

Solid Starts also compensates a revolving group of 40 BIPOC families and families with babies who have disabilities to provide videos and pictures. Our biggest expense, this program serves the purpose to ensure that a diverse range of cultures and ethnicities are represented here.

Lastly, to explore these issues and more fully understand how we, together, could make a meaningful impact, Solid Starts has engaged Nikki Silvestri as a coach with the goal of creating a more equitable, diverse, and inclusive baby food and feeding sector. While we are still learning—and our work ongoing—our commitments to this work include:

We understand that creating a just, equitable, diverse, and inclusive baby food and feeding sector is a tall order. We’re hoping to demonstrate that a systemic and strategic approach—grounded in care and a shame-free environment—is not only possible but the baseline of what’s necessary to make real change. We hope that our commitments inspire you to do your part as we continue to do ours.