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User Acquisition Manager


We’re Solid Starts — the #1 app for parents introducing solids to their babies. Our team includes some of the world’s leading pediatricians, dietitians, and child nutrition experts.

We help millions of families worldwide feel confident about feeding their babies through trusted guidance, practical tools, and evidence-based content. Our mission is at the core of everything we do — to give parents the confidence and knowledge they need to raise happy, healthy eaters.

We’re currently looking for a User Acquisition Lead — a proactive, independent operator who doesn’t wait for direction, but understands where to go, builds processes, and delivers results.

What you’ll do:
• Own and scale paid acquisition channels independently;
• Set up, launch, and optimize campaigns end-to-end;
• Collaborate with the creative team on ideas and hypotheses for ad creatives.

What we’re looking for:
• 2+ years of experience with Google, Meta, and TikTok (subscription models, Web2App, Web2Web);
• Experience managing budgets of ~$500K+/month in tier-1 markets;
• Strong hands-on execution skills — this is not a people management role yet;
• Fluent English — all communication within the company and interviews are in English.

Required:
• Experience working in the Genesis ecosystem or similar high-performance environments;
• Proven track record of results in paid acquisition;
• Interest in working on a meaningful, mission-driven product.

Commitment:
• This is a full-time role that requires full ownership and focus — it’s not a side project or part-time opportunity;
• We’re looking for someone who wants to become a true part of the company, take responsibility for results, and approach the work with consistency and integrity.

We offer strong compensation for this role, aligned with the level of ownership and impact.

Bonus points if you have a young child — but not required.

Please send why you are the perfect fit for this role and your CV/resume directly to [email protected] to be considered. Opportunities like this don’t come around often — we’d love to hear from you.

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