Content Licensing
White-label or co-branded First Foods® guides, videos, and printable handouts embedded in your portal, app, or education library.
Give every family
a clinician-built guide
Solid Starts is the evidence-based feeding platform behind a national bestselling book and the First Foods® database used by millions of families. License it, distribute it, or build a custom program around it.
Solid Starts by the numbers
1M+unique parent caregiver visitors monthly
6Mapp users worldwide
500+clinically reviewed foods in First Foods®
Solid Starts Pediatric Pros
Solid Starts in the press
Founded in 2019, Solid Starts grew into the leading authority on infant and toddler feeding almost entirely through organic, word-of-mouth trust. That same trust is what your members and patients already recognize.
Why population health leaders partner with us
Feeding confusion is one of the most common, most anxious, and most preventable calls a pediatric or maternal health program fields.
Standardized, safe guidance
Replaces the patchwork of social media advice with one clinically reviewed source across your entire population.
Fewer avoidable contacts
Addresses the specific moments that drive anxious calls and ED visits: choking risk, allergen timing, and picky eating.
Equity & outcomes aligned
Timely allergen introduction and early nutrition guidance support the maternal and child health outcomes your program is measured on.
Genuine clinical authority
Written and reviewed by board-certified pediatricians, an allergist/immunologist, and licensed feeding & swallowing specialists.
Built for your audience
Same clinical content, tailored to how you’ll actually use it.
Providers & Health Systems
Pediatric Specialty Centers, NICU, Rural Health, Telehealth, Children's Hospitals, General Practitioners (GPs) and Pediatricians, Speech-Language Pathologists (SLPs) & Occupational Therapists (OTs), Registered Dietitians & Lactation Consultants (IBCLCs)
- Clinically reviewed patient handouts, ready to distribute
- Decision-support content for EHR or patient-portal integration
- Solid Starts PRO continuing education for your care team
- Directory listing in front of over 1M monthly parent visitors
Payers & Public Health
Medicaid MCOs · self-funded employers · State Departments of Health · Healthy Start, WIC-adjacent & home-visiting programs
- White-label content for member portals
- Group licensing priced per-population, not per-seat
- Co-branded campaigns for cohorts you already serve
- A differentiator for maternal & infant health benefits
Partnership models
Most partners start with one of these and expand from there.
App & Membership Distribution
Bulk or group licensing of the Solid Starts App subscription for members, patients or employees.
Custom Programs
Co-branded curricula, cohort challenges, or campaigns built around a specific population you serve.
Clinical & Provider Enablement
Solid Starts PRO continuing education, directory listing, and decision-support content for your care team.
Reseller & Affiliate
Approved partners distribute Solid Starts guides and bundles as part of a resource or benefits package.
What clinicians say
“There is more useful information in this course than in many full-day courses I have taken.”
— Pediatric clinician, Solid Starts PRO Foundations course
Let’s build a program for your population.
Tell us a bit about your organization and we’ll follow up with a partnership deck and a time to talk.